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05 Retail Cable-Tie Brand

Grizzly Supply

A retail cable-tie brand launched by SHG in 2024 — and scaled to 300+ retail doors in two years.

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Overview

Founded in 2024 by Callahan Hinckley, Grizzly Supply is SHG's retail cable-tie brand. Built on the sourcing and distribution backbone of Cable Ties Unlimited, it reached 300+ retail doors within two years through a data-driven approach to product and channel expansion.

At a glance
Sector Retail Cable-Tie Brand
Joined SHG Launched 2024
Location Cleveland, OH
Ownership Held long-term
Website grizzlysupply.com
What we do
E1

Retail distribution

300+ retail doors reached in the brand's first two years.

E2

Shared backbone

Sourcing and fulfillment leveraged from Cable Ties Unlimited.

E3

Data-driven sourcing

AI- and data-led product-line launches.